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How alligning value with values can win sales in the office supply industry Harness the Power of 'Freemium' Learn when--and how--to start charging for your web service without starting a riot. The Human Approach Focus less on making your pitch and more on listening to what your customers need. Get Back to Basics--and Bricks Stand out in a crowded online marketplace by opening a traditional storefront. Frustration Fuels a New Business Idea This entrepreneur hit it big by sharing her problem--and the solution--with the world. A Journalist’s Melting Pot Helium helps online writers' voices be heard above the noise. 4 Ways to Boost Business With a Blog Share information, interact with customers and boost your brand--blogs are the perfect way to keep you on top of your industry. Young and in Charge Young entrepreneurs can earn client trust and establish credibility. Look Good Online The only way to control what people say about your company is to be part of the conversation. Girl Power Want to grab a powerful niche market with growing potential? find out what women want. Specialists Win More Referrals If you claim to do everything, your clients won't rely on you for anything. Generating More Referrals There are plenty of opportunities to develop quality referrals--you just have to look for them. Taking Customers With You When You Start a Business If you've decided to break off on your own and launch a business that's competition to your former employer, heed these words of wisdom from a business law expert. Marketing to Other Entrepreneurs If you're marketing to other business owners, you need to offer the 7 things they want most--and learn how you can deliver them. 23 Hours to a Great Marketing Plan The countdown has started: With these simple steps, you're less than a day away from creating marketing magic. Get PR for Your New Business Follow these smart tips to get PR coverage for your new business. 8 Ways to Improve Your Visibility Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap. 21 Ways to Bring in the Business Despite your desperate hopes and prayers, business isn't just going to wander into your business. You need to get out there and hustle, and we've got the tips to help you do it. 99 Tips for Direct-Mail Marketing Kick your marketing into high gear with these 99 ways to get customers to open your mail. Building Buzz in a New Market Ready to grow your business? Follow this step-by-step approach to winning new customers. 33 Tips for Marketing Success Make a point of practicing three to five marketing activities every day, and you'll soon develop a successful marketing habit. Finding Customers Fast Use these four smart ways to increase leads and sales this summer. Promote Your Business With Coupons and Contests Find out why offering customers coupons or giving them free products is beneficial for your business. Promote Your Business With Coupons and Contests Find out why offering customers coupons or giving them free products is beneficial for your business. Neighborhood Marketing Tactics Use your creativity and marketing smarts to attract a loyal following of local businesspeople and residents. 7 Relationship-Building Strategies for Your Business Try these tactics to get customers to think of your company first. Credibility is King In markets where every customer is an expert, authenticity is the key to success. Figuring Out Your Competive Advantage Boost sales by selling customers on your competitive advantage. | Create a Marketing Plan Plan for Success
Get your marketing off on the right foot by creating a comprehensive marketing plan. Our how-to will show you the step-by-step process. Research Your Market Time to Meet Your Customers
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Instead of jumping from trend to trend follow these 6 steps for marketing that really works. Selected articles by Kim T. Gordon
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Monday, September 28, 2009
Finding Customers
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