PUBLIC RELATIONS

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Tehran online#Iran Election blogMeagan Wheeler, H&K New York, 2009
At the peak of the crisis following the Iranian election, Twitter saw more than 200,000 tweets an hour mentioning ‘Iran’ while more than 21 million blog posts and 193,000 videos relating to the events were uploaded. The power of social media to bypass state control and connect citizens in such crises is unprecedented, and highlights the urgent need for the public relations industry to make social media a core part of communications strategy.
Beijing bilateralThe Obama Administration and China: what does the future hold?Scott Kronick, 2009
The Obama presidency is hardly short of tough and important issues to confront in its early days, and here’s another one: what to do about China? The relationship between the two is “arguably the world’s most significant trading alliance” but it’s changing fast as China finds itself the largest owner of US debt, to the tune of some $2 trillion, and has the opportunity to snap up assets in America’s waning economy. The two countries must also face up to some serious trade and geopolitical issues. Ogilvy’s Scott Kronick looks at how each of these might pan out and sketches the key players on the US side.

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PR Professional of the Year 2009PRWeek US, 2009Marcia Silverman is a leader, an advocate, and a pioneer. Since she was named CEO of Ogilvy Public Relations Worldwide in 2002, Silverman has pushed for growth at every level. Fittingly, during her 27 years at the agency, Ogilvy PR has more than tripled revenues and US staff.
Crisis Management and the Half-Second News CyclePaul Walker, 2007Before the Internet, companies had the relative luxury of managing crises in 24-hour news cycles since that is how the media operated. Today, business issues and corporate crises escalate instantaneously because hundreds of thousands of posts on blogs, and within forums, social networks, newsgroups and wikis are created every half second, sometimes to report on corporate issues and crises. We call this phenomenon the "half-second news cycle."
PR: What to Do When the Public Does Most of the RelatingJohn H. Bell, 2007John H. Bell of Ogilvy Public Relations Worldwide argues that definition of "media" has exploded, and that effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. But how do we create effective communications programs when peer-to-peer recommendations are the new form of "earned media"?
The PR Opportunity In IcelandGudjon Palsson, 2006Gudjon Palsson of GCI Iceland examines how until the present time, the Icelandic PR style has been more of a "shoot-from-the-hip" approach, but as the exposure of Icelandic companies to international markets has increased so dramatically over the past years the demand for more cultivated PR has risen. GCI Iceland's view is that the Icelandic PR market possesses vast possibilities for PR firms that apply the methodological approach.