Friday, October 2, 2009

Definition:

Marketing is the process of interesting potential customers and clients in your products and/or services.

The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services.

It's a huge topic, which is why there are tomes written on marketing, and why you can take a four-year marketing degree. But essentially marketing involves everything you do to get your potential customers and your product or service together.

When you're putting together a marketing program for your business, concentrate on the marketing basics, the four key components of any marketing plan:

  • products and services
  • promotion
  • distribution
  • pricing.

The name of the game in marketing is attracting and retaining a growing base of satisfied customers. Creating and implementing a marketing plan will keep your marketing efforts focused and increase your marketing success.

Common Misspellings: Markiting, marketeng.
Examples:
One of the maxims of marketing is that a profitable sales volume is more desirable than the maximum sales volume.

Advertisement

About.com Special Features

Essential Steps to Starting a Small Business

Start your new business on the right foot with these helpful tips. More >

10 Things You Can Do Today to Improve Your Credit

Easy steps to take control of your credit card deb
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)