While many of the consumer market segmentation bases can be applied to businesses and organizations, the different nature of business markets often leads to segmentation on the following bases:
Geographic segmentation - based on regional variables such as customer concentration, regional industrial growth rate, and international macroeconomic factors.
Customer type - based on factors such as the size of the organization, its industry, position in the value chain, etc.
Buyer behavior - based on factors such as loyalty to suppliers, usage patterns, and order size.
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