Internet marketing is associated with several business models:
e-commerce — goods are sold directly to consumers (B2C) or businesses (B2B),
publishing — the sale of advertising,
lead-based websites — an organization generates value by acquiring sales leads from its website, and
affiliate marketing — A process in which a product or service developed by one person is sold by other active seller for a share of profits. The owner of the product normally provide some marketing material ( sales letter, affiliate link, tracking facility).
There are many other business models based on the specific needs of each person or business that launches an Internet marketing campaign
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