Comprehensive, Integrated and Practical Resource About

This book is unique -- typically, you would have to buy three separate books to get information about nonprofit program design, marketing and evaluation. Not now!
FUNDING for nonprofit programs is very difficult to get if the nonprofit has not carefully designed, marketed and evaluated its programs. If those three highly integrated activities are not done well, it is very difficult to prove to funders that the programs are successfully meeting needs in the nonprofit's community. As a result, the nonprofit will not get the support and funding so critical to its very existence. Thus, the critical activities of program design, marketing and evaluation have never been more important to nonprofits! This book is a must for anyone seeking to start a successful nonprofit or program, or to ensure they get funding!
Rather than treating the three activities as somehow being completely separate from each other (which they are not!), this book provides clear and comprehensive guidelines for all of the most important aspects of designing, marketing and evaluating a nonprofit program. Guidelines are written in an easy-to-implement style, resulting in a highly practical resource that can be referenced at any time during the life of a nonprofit program.
This guide can be used to:
Evolve strategic goals into well-designed programs, guaranteed to meet needs of clients.
Develop very credible nonprofit fundraising proposals, evaluation plans and business plans.
Ensure focused and effective marketing, including sales, advertising and promotions.
Evaluate effectiveness and efficiencies of current programs in delivery of services to clients.
Evaluate program performance against goals and outcomes.
Understand how a program really works in order to improve or duplicate the program.
This hands-on guide is ideal for:
Executives and managers of nonprofits
Members of nonprofit Boards of Directors
Nonprofit consultants and service providers
Foundations, government and corporate donors
Educators