Includes "Business (Market) Research Methods 101

The guidebook includes guidelines to conduct highly practical market research activities for your program development, marketing or evaluation. Includes:

1. Guidelines to plan your market research
2. Overview of methods to collect data during research
3. How to conduct highly ethical research
4. Guidelines to conducting observations
5.Guidelines to developing questionnaires
6.Guidelines to conducting interviews
7.8.Guidelines to conducting focus groups
9.Guidelines to developing case studies
10.Guidelines to conducting pilot research
11.Some major sources of market research information
12.Guidelines to analyzing and interpreting research results