The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Let's face it anyone that has a business has a desire to grow their business. The most effective way to grow and expand your business is by focusing on organic growth.
You can increase organic growth in four different ways. They include:
Acquiring more customers
Persuading each customer to buy more products
Persuading each customer to buy more expensive products or up selling each customer
Persuading each customer to buy more profitable products
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